Wednesday, December 19, 2012

Hair Brained Schemes - Part I: Rod Blagojevich Responds to Arrest and Offers Seasons Greetings (December 19, 2008)

What was the deal?  On December 9, 2008, Illinois Governor Rod Blagojevich was arrested on federal charges of conspiracy to commit wire fraud and solicitation to commit bribery.  The governor allegedly attempted to exchange state jobs, contracts, and other political favors in order to obtain millions of dollars in campaign contributions and other special treatment.  The most sensational allegation involved Blagojevich's efforts to "sell" the U.S. Senate seat vacated by President Barack Obama in exchange for a high-level position in the Obama administration (which, granted, would make a fine plotline in a political thriller but is frowned upon in real life.)  Needless to say, calls for the the governor to resign were trumpeted throughout the land.

What did he say?  A video clip of Blagojevich's first official post-arrest statement, delivered four years ago today, is above and the transcript can be found here.

How did he do?  The governor appears to be in complete denial mode, both with the public and himself.  His first sentence declares "I am not guilty of any criminal wrongdoing." He then reinforces his denial with a promise to fight the allegations.  Okay, I may be understating this a bit.  Blagojevich actually states:  "I will fight this thing every step of the way.  I will fight.  I will fight.  I will fight until I take my last breath."  So while he scores points for tenacity, he gets downgraded for basically admitting that he'll be found guilty--otherwise, why anticipate fighting the charges until the reaper darkens his door?

Blagojevich then launches into a lot of attack the accuser strategy, calling out the "political lynch mob" and "political enemies" who rely on "30-second sound bites."  Then, adding a dash of conspiracy rhetoric, he alludes ominously to "some powerful forces arrayed against me."  Hmm, using conspiracy language when accused of conspiracy--very high concept, Blago.

The governor engages in some fairly effective bolstering strategy, thanking his wife and other supporters for sticking with him and promising to stay above the fray until his trial, throwing in a Rudyard Kipling quote for quirky good measure.

Where this relatively brief speech fails most, I believe, is in the expectations game.  Blagojevich sets such a high bar for any future apologia efforts that it almost makes one more skeptical of his innocence from the outset.  He states:  "Now, I'm dying to answer these charges.  I am dying to show you how innocent I am.  And I want to assure everyone who's listening, that I intend to answer every allegation that comes my way." There's a little bit of the John Edwards EPTEE (Excessive Paternity Test Eagerness Effect) going on here.  I just don't think innocent people love the process of proving their innocence quite this much.  I do think that guilty people love saying things like this though.

Final call?  Sinkhole.  Blagojevich offers some effective lines here, but it's undermined by low-level contradiction (i.e., stating his intention not to attack while engaged in attack, proclaiming a suspicious-sounding level of innocence).  But don't worry, Blago fans, the colorful governor will revisit Club Apologia.  And to his credit, the governor still exuded admirable holiday spirit, ending the December 19th speech with a jaunty "Merry Christmas.  Happy holidays" (bonus points for savvy navigation of "war on Christmas" tensions).  And so, during this festive time of year, as you gather around the hearth with family and friends, remember poor Rod Blagojevich and how he carried the spirit of the season within his heart--even when his heart was under arrest.  May that be truly said of us --and all of us!        

  

Tuesday, December 11, 2012

Lie of the Tiger: Tiger Woods Announces "Indefinite Break" From Golf After Infidelity (December 11, 2009)

Three years ago today, golf legend Tiger Woods released his second public statement in the wake of allegations of adultery.  The statement can be found here.  Woods offers an apology and asks for forgiveness before announces his hiatus from the sport:  "After much soul searching, I have decided to take an indefinite break from professional golf. I need to focus my attention on being a better husband, father, and person."  Of course, this relatively brief apologia was just the second of numerous attempts by Woods to address the shocking scandal surrounding his personal life.  Rather than offering my usual dissection of the golfer's efforts (and because I'm smack in the middle of final exams and grading) I will use the occasion as an opportunity to plug a great new anthology about the image repair efforts of famous athletes.  Repairing the Athlete's Image:  Studies in Sports Image Restoration, edited by Joseph R. Blaney, Lance R. Lippert, and J. Scott Smith, and published by Lexington Books, offers more than 20 different case studies of the image repair efforts of top athletes from all of the major sports, including William Benoit's treatment of the Tiger Woods case, as well as other scholars' take on Mark McGwire, Serena Williams, Michael Vick, Bobby Knight, Michael Phelps, Kobe Bryant, and many others.  I even chip in my own analysis of Marion Jones's apologia interview with Oprah Winfrey.  Check it out at Amazon.com here.